1940’s Makeup Trend

Here is a typical 40's woman- the scarf on her head indicates that she working...

Makeup in the 40’s was less glamorous and more subdued because of the recovery from the great depression and the fact that the government sent the men out to war, so the women had to work.


Foundation was usually a shade darker than normal skin tone and brushed over with a lighter powder to give a natural glow.


To complete the natural beauty effect, rouge colors with pinkish undertones, bright pinks with fuchsia undertones and bright roses were applied to the apple of the cheeks.


Dark brown or black mascara was applied and a small eyeliner was also sometimes used. Eyeshadows varied in muted grays and browns.


Unlike the 20’s and 30’s, eyebrows were kept very natural and thick; they were manicured into clean, well defined arches and accented by the use of a dark brown pencil.


The Monotone Decade- The 40’s was the golden age for lip makeup,  the idea was to emphasise a larger, fuller look- popular colours included fuchsia, pink red and orange red.


The late jazz performer was well known in the 1940’s for her big voice and active membership in the NAACP at a very young age. Whether acting or singing, she always managed to keep up with the trends in her glamorous outfits and beautiful make-up styles.

Lena Horne


About skinmagz
Gboby is actually a combination of two names namely; Gbonju and Oby. We are sisters and enjoy everything and anything to do with makeup, skincare, hair, and Fragrance. Our mission therefore, is to update you on the latest, greatest, and best products out there. We aim to bring you pure quality products and styles, because thats what we're about...... so get ready to be "Exclusified"

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